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Examples of Advertisements from Various Types and Themes, Complete!
Advertisements are one of the promotional media that are often used by every person or company. Advertisements are useful for introducing a product to the public. Advertisements can be customized according to your needs because they have various forms.
However, you still have to pay attention to the quality of an advertisement because this will affect the success or failure of the promotion being carried out. For those of you who don’t know what an advertisement looks like. Below are some examples of advertisements from various types and themes.
What is Advertising?
Advertisements are promotional activities that aim to sell or inform products or services to the target audience. This is one of the oldest forms of marketing that seeks to influence consumers to buy, sell, and do something specific. With customized messages, advertisements can be niche or general.
Advertisements are also a form of strategic message for promoting a product or service business that uses certain media depending on the target market or niche market. Usually advertisements are made so that the audience is interested and supports them to buy the products or services provided.
One of the factors for the success of a product advertisement depends on the method or type used. Therefore, before advertising a product, you must first know the types.
Types of Advertisements
There are various types of advertisements. To make it easier to understand, the types of advertisements can be classified according to their purpose, content, and media as below:
Types of Advertisements Based on Purpose
Based on their purpose, the types of advertisements are divided into two, namely as follows:
- Commercial Advertisements
Commercial advertisements are advertisements that are placed to increase sales and make a profit. Commercial advertisements are related to business, such as the image of products, services, and companies. This advertisement aims to convey the intent of a product or service so that it can be well-known and gain legitimacy from the public.
- Non-Commercial Advertisements
Non-commercial advertisements are types of advertisements that contain certain information or appeals. Generally, this type of advertisement is used as educational material for the public. The parties that most often make this advertisement are governments, institutions, and community organizations.
Types of Advertisements Based on Content
Based on their content, the types of advertisements can be classified as follows:
- Offer Advertisements
Offer advertisements are types of advertisements that provide information about offers from producers of a product or service.
- Announcement Advertisement
Announcement advertisements contain information such as appeals, invitations, or the like. Examples of this advertisement are seminar announcement advertisements, concert announcement advertisements, event announcement advertisements, and so on.
- Request Advertisement
A request advertisement is usually made by individuals or groups to be delivered to certain people only, and has more specific content. For example, a job vacancy advertisement whose information is specifically intended for job seekers.
- Public Service Advertisement
A public service advertisement is an advertisement with the aim of educating and supporting the community to make changes. Examples of offer advertisements include advertisements to maintain cleanliness, advertisements on the obligation to pay taxes regularly, and so on.
Types of Advertisements Based on Media
Based on the media, the types of advertisements are divided into two, namely as follows:
- Print Media Advertisement
Print media advertisements can be found in newspapers and magazines. This type of advertisement does not have audio or video elements, but only displays writing.
- Electronic Media Advertisement
Along with the development of technology, the media used for advertising has increased. Nowadays, electronic media such as radio, television and the internet have become advertising media that can provide audio and video elements.
Examples of Advertisements of Various Types and Themes
1. Examples of Public Service Advertisements
The majority of advertisements made have commercial purposes. However, this public service advertisement is made with the aim of educating the public and does not contain any commercial elements at all. One example of a public service advertisement is beware of dengue fever.
This example aims to invite the entire community to always protect the environment by burying, covering, and draining water tanks. If the environment is kept clean, then the mosquitoes that cause dengue fever or aedes aegypti can be reduced.
2. Examples of Classified Advertisements
For those of you who often read newspapers, you must be familiar with classified ads. This advertisement is one of the unique types of advertisements because it is printed in a box and arranged in rows. Classified ads can also be said to be the most space and cost-efficient advertisements.
In addition, the price of classified ads is generally determined by the number of words used. The more letters used, the more expensive the price to be paid. Even to save space and costs, it is not uncommon for many words to be abbreviated. Therefore, if you are going to make a classified advertisement, make it with short, concise, and clear words.
Examples of print media advertisements
Print media advertisements are advertisements in the form of posters and published in magazines, tabloids, or newspapers. The method is that you buy a page in the newspaper and fill the page with the desired advertisement. The price of this page starts from tens to hundreds of thousands for one broadcast, especially on the first page.
The Hypermart advertisement that appears in one of the regional newspapers occupies the upper right corner using striking colors to attract newspaper readers. That way, newspaper readers are immediately drawn to the Hypermart advertisement and read it.
Example of electronic media advertisements
As the name implies, this is an advertisement that is distributed through electronic media such as television, radio, or other online media. Advertisements that are placed on television or radio, especially during prime time or when viewers are resting, the rates will be expensive.
In addition, advertisements are usually placed in the header, footer, in the middle of the article, or on the sidebar. Then the advertisements displayed on YouTube are also called electronic media advertisements.
Example of offer advertisements
Offer advertisements are usually used to offer a service although this advertisement is also often used for goods or products. An example of a company that uses this offer advertisement is an electronics service company. This advertisement will contain a clear and complete offer of the services offered. Not only for electronic goods service, examples of service advertisements are also often used by laundry services.
