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Learning the Basics of Business Communication
In the business world, communication skills are a very important skill and must be possessed by everyone. In general, business communication is the process of conveying and receiving information to gain profit. Good business communication skills can make it easier for someone to interact with business partners, customers, and of course employees.
Apart from that, good communication skills can also improve organizational performance and help to achieve set business goals. For those of you who want to understand more about the basics of business communication, this article will discuss the meaning, objectives, types and examples of business communication. To find out more complete information, let’s read below until the end
Understanding Business Communication
Business communication can be defined as the process of sending and receiving messages between individuals or groups in a business environment. According to Rosenblatt, business communication is an act of exchanging information, ideas, instructions, etc., which is conveyed personally or non-personally through symbols or signals to achieve goals in an organization. This symbol or signal can be in the form of information, instructions, or even a motivational message in working for the company’s progress.
In business communication, the sender of the message needs to ensure that the message conveyed can be clearly understood by the recipient of the message. Some of the benefits of business communication are increasing customer satisfaction, strengthening relationships with business partners, and increasing efficiency in the organization.
The ability to communicate clearly and effectively is an important skill that every individual working in the business world must have. Therefore, having a strong understanding of business communication techniques and the ability to use information technology effectively can help companies achieve success.
Business Communication Objectives
Like communication in general, business communication also has its own goals. The objectives of business communication are divided into four main things, namely informing, persuading, collaborating, and integrating. The following is a complete explanation.
1. Informing
The first goal of business communication is informing, namely conveying information. This is one of the main goals of business communication, conveying relevant and important information. This information can take the form of instructions, reports, data, policies, or other messages needed to carry out business tasks effectively.
2. Persuading
Business communication also has the aim of persuading, namely persuading. This persuasion can be used for various needs, both internal and external. One of them is to influence the behavior of individuals or groups within the organization.
By using the right persuasion, you can support other people to do what they want. But of course it returns to the principles of business communication, which is used for the needs of the organization or business itself. With effective communication, you can persuade potential customers to try products from a brand or company.
3. Collaborating
The next goal is collaborating, namely collaborating with other parties. You can carry out this collaboration either with internal or external parties to the company, according to your needs. From here, you can build good relationships between individuals or groups inside and outside the organization.
Apart from that, good collaboration can also help you improve effective performance in the team. Collaboration between employees or internal teams helps support business continuity and achieve mutually desired results.
4. Integrating
The final, no less important goal of business communication is integrating, namely carrying out integration. You can achieve good integration by implementing effective communication, especially with your audience. This integration makes it possible to attract the attention of the audience or invite clients to collaborate.
What are the Types of Business Communication?
Each type of communication has different methods and goals. There are several types of business communication such as horizontal, vertical and diagonal communication.
5. Horizontal Communication
Horizontal communication is a type of communication between people who have the same position or level in the company. This type of communication occurs between two different department managers working in the same department. Horizontal communication can help facilitate coordination and collaboration between departments or teams.
6. Vertical Communication
Vertical communication is a type of communication between people who have different positions or levels within the company, such as between employees and managers. This type of communication can help employees get feedback and get direction from managers, while managers can monitor and supervise employee performance.
7. Diagonal Communications
Diagonal communication is a type of communication between people who have different positions or levels in a company that are not directly related, such as between employees in different departments. This type of communication can help increase openness and facilitate collaboration between different departments or teams.
Example of business communication
The following examples of business communication are based on two forms of communication, namely verbal and non-verbal.
Verbal communication
Verbal communication is communication carried out verbally or in writing. This form of communication is most common in the business world. This form of communication in business communication is conveying business messages verbally or in writing and has a regular and well-organized structure so the message is conveyed well. Examples of the definition of verbal business communication, namely:
- Create and send a letter of introduction to a company.
- Create and send letters of offer for goods to other parties.
- Create and send goods confirmation letters to customers.
- Create and send complaint letters to other parties.
- Create and send complaint letters to other parties.
- Create and send letters of request for goods to other parties.
- Create and send job rejection and acceptance letters.
Non-verbal communication
Next is non-verbal communication which is communication using body movements or body language with other people. This form of communication is still rarely used for business communication because it is less structured and difficult to prove.
The following are examples of non-verbal business communication, namely:
- Read facial expressions, gestures and body postures when entering into business agreements with other companies.
- Assess personal appearance when working with other company representatives
That’s a little information that we can describe regarding the meaning, objectives, types and examples of the basics of business communication. Hopefully this article can be helpful and useful.
